Custom Publishing, Jigsaw and Telemarketing

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. So should you rent, buy or build an email list? This guide will get you started.

Buy

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

Lead Generation

Lead Generation Ideal Customer Profiles Generation Lead Scoring

B2B Marketing Zone

B2B Email List Guide: Buy, Rent or Build Your List

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

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