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Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. When published, that connection or company would be notified they have been mentioned.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Books are listed by funnel category. Content Marketing. Brian Carroll.