55 AdWords Ad Copy Tests Every B2B Marketer Should Try
KoMarketing Associates
JUNE 21, 2018
Every B2B pay per click marketer wants these things. The thing is, many marketers are terrible about testing their AdWords ads. Tracking is especially critical for B2B marketers because you’ve got it a bit harder than your B2C colleagues. When you assess how ads have performed, measure them like this: CTR. Literally.
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