Hubspot

NOVEMBER 24, 2017

Is the search term itself losing traction? Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Is the search term itself losing traction? If interest in the term is steady -- or up and to the right -- it’s the post, not your audience.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Unbounce

MAY 24, 2021

Conditioned by the speed of the internet and the plethora of options to explore, consumers are careful about choosing which websites to browse. Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Convert

NOVEMBER 8, 2022

Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX. Mapping this out gives you a clear picture of Inputs and Outputs for marketing efforts in terms of Net ROI. Focus on Long-Tail Keywords. Focus your strategy on long-tail keywords related to your top keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. ” If they select “Yes” then (using conditional logic) have a final form field show up at the bottom asking for their phone number. Searched for brand and branded terms. Audited blog headlines for CTR. Great keyword research expands beyond volume and terms.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85