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SEO vs PPC: Finding the Right Balance for Your Website

Single Grain

Both play crucial but different roles that are vital for any successful digital marketing strategy. Search Engine Optimization is the process of optimizing a website to enhance its visibility in the organic search results of search engines like Google. What Is SEO? However, like any strategy, it comes with its own set of limitations.

PPC 52
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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. If the business is in another niche with dedicated Google SERP features, does it have the necessary markup?

SME 62
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). marketers have obtained at least one new customer through LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. B2B Marketing Insider ). Marketing Charts ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). marketers have obtained at least one new customer through LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. B2B Marketing Insider ). Marketing Charts ).