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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. Identify Top Publishers in Your Niche.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Gitnux) YouTube mobile video consumption grows by 100% every year.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Meetanshi ) Responsive display ads offer notably high click-through rates (CTRs).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? eMarketer ). eMarketer ). Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Should you include Pinterest in your mix?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ).

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?

Contently

Digital consumption trends have shifted heavily toward video over the past six years. According to eMarketer, the average U.S. I spend more time perusing the YouTube channels of Fortune 1000 brands than anyone ever should, and a lot of them are graveyards of 20-minute talking head interviews with fewer than 200 views.

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