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Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

After the emails are sent, our SDRs monitor their open rate and CTR. It allows them to see the performance of the emails and evaluate the response of the target audience. In addition to direct emails, our SDRs send follow-up emails to the leads who don’t respond.

article thumbnail

Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

After the emails are sent, our SDRs monitor their open rate and CTR. It allows them to see the performance of the emails and evaluate the response of the target audience. In addition to direct emails, our SDRs send follow-up emails to the leads who don’t respond. Lead nurturing campaigns.