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Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

Even though B2B buyers are a lot more independent in their choice of vendors and don’t need you to hold their hand, it doesn’t mean they don’t want you to be distant and not involved. After the emails are sent, our SDRs monitor their open rate and CTR. Why is it important?

article thumbnail

Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

Even though B2B buyers are a lot more independent in their choice of vendors and don’t need you to hold their hand, it doesn’t mean they don’t want you to be distant and not involved. After the emails are sent, our SDRs monitor their open rate and CTR. Lead nurturing campaigns. Why is it important?