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Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

We make an Ideal Customer Profile for each of our campaigns to ensure that all the leads we gather and add to our database are worth nurturing. After the emails are sent, our SDRs monitor their open rate and CTR. It allows them to see the performance of the emails and evaluate the response of the target audience.

article thumbnail

Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

We make an Ideal Customer Profile for each of our campaigns to ensure that all the leads we gather and add to our database are worth nurturing. After the emails are sent, our SDRs monitor their open rate and CTR. It allows them to see the performance of the emails and evaluate the response of the target audience.