Remove Cross-Selling Remove Open Rate Remove Purchase Remove Wikipedia
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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Email marketing campaigns using buyer personas experienced 2X the open rate and 5X the click-through rate as those without them. Personas inform personalized emails that boost conversion rates by 10%. or “Why didn’t you complete a purchase today?”.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Lower barrier to selling software – Software as a service (SaaS) and freemium (initial free trial with the option to upgrade to a paid subscription) are have become extremely popular business models with strong adoption. The company also ran a text-based ad service known as ClickRiver to drive external traffic to hard-to-sell products.