Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

FEBRUARY 23, 2016

'” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) Small/Mid Size: these firms sell to small and mid-size companies, and occasionally to divisions of the giants. I also promised a blog post on the topic. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Existing customers who are up-sell and cross-sell targets: Holiday marketing should focus on making them feel valued and appreciated. Accomplish this by hosting a donations microsite where you create matching donations. Middle-of the-funnel prospects: These are prospects who are actively evaluating your product.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

SnapApp

AUGUST 9, 2017

You’re still selling to people. . Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Tactic 1: Make It a Game.

Tactics 48

Tactics B2B Marketing Microsite B2B 48