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6 Email marketing templates that drive results

Sprout Social

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling.

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Drive growth with account-based marketing

Martech

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. Segmentation tips: Hyper-personalize where possible (where people know you). And that’s where ABM comes in. How are you tiering targets?

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The Ultimate Sales Enablement Guide 

Pam Didner

A strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and frontline sales managers along the entire customer’s journey, powered by technology.’ . Let’s review my own definition of effective sales enablement: .

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

Today, I’m offering my six best marketing tips for craft retailers for a more successful and profitable 2020. But with a little more attention and intention, these six tips can craft even greater success for your business: 1. In your social efforts, emphasize sharing, showing and telling — not just selling. Forrester).

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Up Your Prospecting Game with Proven Video Templates 2.1.2 In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Up Your Prospecting Game with Proven Video Templates. Need some ideas?

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How to ABM Like a Boss (Part 5): Personalize Your Content

Engagio

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Social selling is dead!

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Up Your Prospecting Game with Proven Video Templates 2.1.2 In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Why Will Video Trends Rule the 2021 Digital-First World? Paid is Shortening Deal Cycles 2.2.2