Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! So what did our CIO panel have to say to the sales team?

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

FunnelEnvy

NOVEMBER 13, 2023

Two converging trends create a window of opportunity to increase sales and market share via B2B paid ads. Click To Tweet The first trend is that B2B buyers now prefer a self-serve, DIY approach to buying. Gartner’s 2023 research shows that by 2025, a whopping 80% of B2B sales transactions will occur through online platforms.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! So what did our CIO panel have to say to the sales team?

Account Based Marketing 100

Account Based Marketing B2B Thought Leadership Cross-Selling First-Mover Advantage 100

The Marketing Blender

MAY 4, 2021

A renewable energy firm had achieved impressive growth in five years, but their quick growth left gaps in the messaging, sales alignment, and their ability to measure and improve their marketing efforts. As a result, they were losing key opportunities to competitors and unable to cross-sell and upsell their additional services.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

APRIL 22, 2021

A renewable energy firm had achieved impressive growth in five years, but their quick growth left gaps in the messaging, sales alignment, and their ability to measure and improve their marketing efforts. As a result, they were losing key opportunities to competitors and unable to cross-sell and upsell their additional services.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” Ranked #1 Global Digital Marketing Influencer. https://optim-eyez.co.uk/ | https://twitter.com/Sam Hurley.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62