The Point
FEBRUARY 18, 2020
In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Reduced sales cycle? Lead to sale conversion rates? Up-sell/cross-sell revenue? Vendors focused on new licenses vs. customer retention. Pipeline acceleration?
Heinz Marketing
OCTOBER 4, 2021
With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. This is not going to be timeshare sales at all. So those of you that have monthly sales cycles, I hope you’re doing well, tomorrow will come.
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ClickZ
OCTOBER 22, 2020
Oracle CX Marketing is a close competitor to Adobe with a staggering portfolio of features and tools (all of it cloud-based) that includes solutions for lead management, targeting and segmentation, content and data management, cross-channel campaign management (and on and on). Industry case study. 4 Salesforce Pardot. Industry case study.
Webbiquity
FEBRUARY 14, 2010
I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.
Heinz Marketing
FEBRUARY 26, 2018
Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio. That may be the end of the sales process, but it’s really the middle of what I’d call the revenue bow tie.
Varicent
MAY 31, 2018
A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). The whole idea was to understand customers so well that he wouldn't need to bring in field sales reps to be selling to the installed base. What are your prospects trying to achieve?
WebMarketCentral
SEPTEMBER 29, 2009
I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.
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