Remove Cross-Selling Remove Demand Generation Agencies Remove Eloqua Remove Sales Cycle
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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

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The Language of Account-Based Marketing

LeanData

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

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The Language of Account-Based Marketing

LeanData

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

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The Language of Account-Based Marketing

LeanData

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

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The Language of Account-Based Marketing

LeanData

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Dotdigital.