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Technographics: A Guide to What, Why and How

PureB2B

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

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5 leading providers of enterprise marketing automation solutions

ClickZ

The global marketing automation software market was $2.4 What is marketing automation software? Any tool that helps streamline your marketing processes is considered marketing automation software. Enterprise-level marketing automation software comes with many bells and whistles. billion by 2026. Industry case study.

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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. Not simply improving communication or having increasing numbers of cross functional meetings, but turning the whole thing on its head and creating one cohesive ‘Revenue Team’. It’s not ‘ABM’, it’s common sense. So Now What?

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Engagio

So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Google alerts pull a wide variety of information to you. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. But that issue was resolved just a few years later when the first marketing automation software suites came to market. Rebel Brown's Tip.