Cross-Selling, Efficiency, Forrester and ROMI

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts.

Forrester

Forrester ROMI Cost per Acquisition Work Management

How B2B Brands can benefit from Programmatic Marketing

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies. Ad Exchanger: Using this, the supply-side feeds to the ad exchange.

Advertising Agencies

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing

B2B Marketing Zone

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

How B2B Brands can benefit from Programmatic Marketing

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