6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). It needed to shift its positioning from being “a nice to have” to “a must-have”. Increase win rates.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. Data Quality – Data quality is an assessment of data’s fitness to serve its purpose in a given context.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. Data Quality – Data quality is an assessment of data’s fitness to serve its purpose in a given context.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Users can block these from containing duplicate offers.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Biznology

AUGUST 20, 2013

It’s algorithm is quickly becoming a de facto web content Turing test. It may be time to sell your Summer cottage (the season’s almost over) or mortgage your family home. How it moves through cyberspace. So, another example of Google vaccinating against just throwing money at the problem. So, can’t afford all this?

Paid Content 80

Paid Content Google De-duplication Digg 80

Moz

JULY 17, 2019

This search result focuses on surfacing and re-publishing content in ways that feed Google’s cross-device monetization opportunities better than simple websites ever could. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50

SERP API Mobile Advertising Verticals 50

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. A company who sells it's self as someone you should hire to help you with trust. Surveys need to be duplicated to show a trend. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119