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How to Read the Complex Digital Landscape to Better Track Your Audience Journey

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Let us start by simplifying a more detailed audience journey into five main stages: identification, engagement, conversion, cross-sell, and advocate. For larger, more complex relationship development or selling cycles, it may be important to create additional stages that indicate relationship health.

Top of Funnel 134
Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134
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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

JULY 12, 2010

Sell the right product to the right customer. Those who click yet have not purchased. Purchases of a specific product/category/service. Product category of site browsers. Cross sell to purchases of a specific product. At Marketo we call this a drip campaign. Just Bought.

Email Marketing 48
Email Marketing Practices Lead Scoring Lead Ranking 48
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