Industrial Marketing Today

APRIL 3, 2011

Relationship Marketing or Personalized Marketing as some marketers like to call it, recognizes the life-time value of a customer rather than focusing on quick sales transactions. Customer Relationship Management (CRM) and Marketing Automation applications have made it easier to automate many of the steps.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

OCTOBER 14, 2011

Based on what I’ve heard, other than integration with SalesForce CRM and email marketing, MA is underutilized by the few industrial companies that have taken the plunge. IMO, for effective “pull” marketing, you need both Inbound Marketing and MA to maximize the top and the middle of your sales funnel.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

JANUARY 18, 2012

Interface with Customer Relationship Management (CRM) systems. A website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads. Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ).

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 26, 2011

Relevance will increase engagement and help you move the needle towards creating more qualified sales opportunities (QSOs). Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Who should use emails with dynamic content?

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline. Job 1 for industrial websites is generating high-quality leads and driving sales.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60