Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Your most important tool in B2B is, arguably, the marketing database. To assemble the data, the place to begin in inside your company. But don’t stop there.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Heinz Marketing

NOVEMBER 20, 2017

If you’re using, marketing automation, if you’re using CRM, if you’re using account-based marketing technology, how can you leverage that for your channels, not create an entirely separate stack. I think that is the first and foremost thing that has to be looked at in terms of getting sales and marketing alignment.

Top of Funnel 50

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 50

B2B Marketing Zone Posts

JUNE 9, 2010

From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Here are the key areas where Social CRM can be useful -. If contacts aren’t in your network, they will still show up! Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40