Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
Photo credit: Wikipedia. SIC or NAICS. Revenue/sales. Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Your most important tool in B2B is, arguably, the marketing database. Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
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