Remove sales
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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

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A Guide to Marketing Automation

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Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. This model can score new leads and classify existing opportunities in the sales pipeline. So what makes Fliptop different from its competitors?

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Why Sales Needs Social Media Engagement Insight

Oktopost

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

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A Guide to Marketing Automation

Zoominfo

Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

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  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.  Markets by the Numbers.