CRM, Price and Pricing - B2B Marketing Zone

How to Align Sales and Marketing on Strategy

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SEPTEMBER 25, 2023

For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score. But if another lead visits your careers page, that means they may be more likely to apply for a job than buy your product—so they might receive a low or even negative score.

Ideal Customer Profiles

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring

The Best Email Deliverability Guide Ever

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NOVEMBER 7, 2023

Collect this information via form fills and update your CRM to help your segmentation efforts. Think about it too long, and the challenge can seem daunting: you only have a few words to capture your audience’s attention, but you also have to avoid red flags and misleading words that can trigger the ISPs’ SPAM scanners.

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Deliverability Top of Funnel Best Practices CAN-SPAM

B2B Marketing Zone

Act-On

How to Align Sales and Marketing on Strategy

The Best Email Deliverability Guide Ever

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