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Marketing Interactions

CRM

Lead Scoring

The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

NOVEMBER 15, 2021

You eagerly check your CRM to see who’s engaging…BUT the contacts related to the account are dormant. One of the things that confused me when I first started working with intent data is how the platform algorithm calculated the intent score. In the earlier stages, the score is all about them—their searches and activity without you.

Intent Data

Intent Data Intent B2B Marketing B2B

B2B Nurturing for Lost Opportunities

Marketing Interactions

MARCH 7, 2022

So, if pricing is the predominant reason in your CRM, talk to your reps. Don’t see the value as high enough to warrant the change effort. What was the time to value first realized? But I’d argue that you still need to focus on value first, feature second.). Culture mismatch is more likely. What outcomes have you realized?

Ideal Customer Profiles

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer

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How to Leverage Behavioral Science Insights for Direct Mail Success

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Marketing Interactions

The Gap Between Interest and B2B Intent Data in Marketing

B2B Nurturing for Lost Opportunities

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