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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. An average Salesforce.com seat is around $100 per month these days.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. So much for the rear view mirror. me-too products. external data.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month. Based in the U.K.,

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity.

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