Customer Experience Matrix
JUNE 13, 2016
This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.
Customer Experience Matrix
JUNE 2, 2009
CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. add social media data to prospect profiles.
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Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.
Customer Experience Matrix
MAY 19, 2010
DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. ABR is still a bit rough around the edges.
Customer Experience Matrix
JANUARY 5, 2010
Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible. Upgraded reporting. I won’t name those three because the other vendors may have similar capabilities.
Customer Experience Matrix
JUNE 9, 2009
This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own.
Customer Experience Matrix
JANUARY 7, 2010
On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. So much for the rear view mirror. me-too products. external data.
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