41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . MQL - All leads with an Autopilot lead score greater than 269. This information also identifies top performing channels and where budgets are best utilized. Website lead to MQL, 2. MQL to SQL Ratio (how many MQLs become SQL’s), 3.
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