Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. This is pretty much the notion of “Salesforce add-ons” that I wrote about on August 16 (see "Can CRM Add-Ons Replace Marketing Automation?" ).

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Webbiquity

JULY 12, 2016

1) Marketo. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. Google Review Count: 93,900.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Author of Complete B2B Online Marketing and Sr. Author of Complete B2B Online Marketing and Sr. Director of Online Marketing at salesforce.com.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. But the PR team exponentially multiplied the incident’s value to salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48