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The 14 Best Marketing Automation Tools

Webbiquity

CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. 7) Oracle Eloqua.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

This is a common theme in sales and marketing automation, CRM implementation being another good example. This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn more here: How CRM Revolutionized Marketing and Lead Generation at Volvo North America. This year’s B2B Lead Roundtable webinars are testament to that. And much of this is happening in real time.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Direct mail & Telemarketing. Once you make the conversion, you can keep using conversations to aid your CRM efforts and build deep, long-term client relationships. Knowing which ones are right for your business—or which to try first— is easier said than done. What are your options? Email marketing. SEO (Organic Search).