Online Marketing Institute

JUNE 30, 2009

Which channel is more efficient for you? In fact, that is exactly why I created our YouTube channel. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Once they realized how this type of sharing is valuable, they started coming around.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It has since added a connector for Oracle CRM On Demand. CRM integration is handled through forms that map fields from one system to another.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing. We use a web service for revealing the company name of the visitors on our website.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40