SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. Without a shadow of a doubt, B2B marketing has immensely changed over the years.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

The ABM Agency

APRIL 21, 2023

A comprehensive persona should include: Demographic information: Age, gender, education level. Pain points: Challenges they face at work related to your product/service offering. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Industrial Marketing Today

APRIL 26, 2011

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Email marketing has been a staple of industrial marketing for a long time.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Golden Spiral

JANUARY 17, 2019

Most simply, NPS boils down to a single question and a straightforward formula: “How likely are you to recommend this product?”. For example, if your SaaS product supports the auto insurance industry, an NPS of 47 beats the industry average of 43. How likely are you to recommend this [insert the company, product, workspace, etc.

Lead Scoring 48

Lead Scoring Lead Ranking Customer Surveys Promotion 48