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Why I Bought Metadata: Kaylee Edmondson

Metadata

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

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Kaylee Edmondson: Why I Bought Metadata

Metadata

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Both Bizo and Demandbase offer this solution. If you are advertising in related context, such as promoting an enterprise software solution on CIO.com, it is a small change. Companies like Retargeter and Bizo offer this solution.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

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Demandbase Acquires Engagio

Engagio

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.