Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script | B2B
APRIL 30, 2024
He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. But where did that statistic actually come from? That makes sense.
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