CRM DemandBase Linkedin Multi-Channel 
Customer Experience Matrix
MARCH 26, 2015
A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Some vendors do this better than others.
Heinz Marketing
AUGUST 5, 2021
I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more.
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SmartBug Media
MARCH 10, 2020
Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Some of the best CRMs on the market for supporting ABM include: Salesforce. HubSpot CRM. Lead and account-level reporting.
Heinz Marketing
FEBRUARY 8, 2021
” and our guest is Jon Miller , CMO at Demandbase. ” To Engagio, to Demandbase. Matt: Talking today on Sales Pipeline Radio with Jon Miller, who is the co-founder of Marketo, the founder of Engagio, and now leading sales, marketing, go-to-market at Demandbase. What’s Next?! I ask Jon how do we get beyond ABM?
DemandBase
JULY 21, 2020
Delivering Your Message Using the Right Channels in a Changing Landscape. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data. How do you make intent data actionable?
Full Circle Insights
FEBRUARY 28, 2021
That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. The Insights Economy.
The ABM Agency
APRIL 30, 2023
Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. Establish clear communication channels, share insights about target accounts, and collaborate on content creation. By aligning marketing and sales efforts, your organization can accelerate the sales cycle and close deals more quickly.
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