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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

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What Do You Need for Successful Nurturing?

ANNUITAS

that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. This is done by creating an ideal buyer profile for your company’s product(s) or service(s). This of course meant that the 4,000 leads the organization thought they were generating were actually much less.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You will most certainly need their expertise in massaging and de-duping the data.