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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

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12 Effective Strategies for Improving B2B Lead Quality

Binary Demand

Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. However, the actual task begins when you have to turn those leads into paying customers. How to improve lead quality?” is the question many marketers ask. Unfortunately, this concept is no longer applicable.

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10 Simple Tricks to Accelerate Your Sales Pipeline

PureB2B

Two tasks that you can automate are follow-ups and lead qualification , which are both necessary in sales but can be tedious. Draft follow-ups in advance and send them automatically through your CRM. Another big challenge that can be automated is qualifying sales-ready leads before handing them off to the sales team.

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6 Tips for Inbound Appointment Setting

Belkins

Just think of the professional slang your customers respond to and imagine how you’d like your sales teams to introduce your company. Short explainer videos, testimonials from your loyal customers, tutorials, and creative shorts - you don’t need much to create those. Organize your CRM.

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10 Simple Tricks to Accelerate Your Sales Pipeline

PureB2B

Two tasks that you can automate are follow-ups and lead qualification , which are both necessary in sales but can be tedious. Draft follow-ups in advance and send them automatically through your CRM. Another big challenge that can be automated is qualifying sales-ready leads before handing them off to the sales team.