Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. There are three tiers in this segmentation: Low intent/beginning of the buying journey. Andrews says.

Paid Search Agency 109

Paid Search Agency Ads Campaigns Account Based Marketing 109

ClearVoice

JANUARY 31, 2019

Ah yes, the well-written creative brief. Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. I’ve interpreted hundreds in my days as a copywriter, creative director and managing editor.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Hubspot

OCTOBER 26, 2015

Which market segment does your product or service serve? When writing a creative brief, these are the questions that need to be answered: 1) Define the project deliverables. What is the goal of this particular creative project? What do we want to happen after the intended audience sees this piece of creative?

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28