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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

compliance, internal transparency) Company’s unique way of working (e.g. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. We worked with folks that were using us to determine earthquake magnitudes using Twitter.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Compliance with regulations is the first step; data owners should follow a clear, transparent process when handling consumer data. Cultivate Transparency.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

This year, Galentine's Day gained popularity, and Twitter saw much love and support for the women friendship day celebrated on February 13. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. 😈 [link] pic.twitter.com/igUaURqOHq.

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