Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. Do any fit your ideal customer profile? Art by Natalie Harney. Let’s jump right into it. For your first set of customers, trust is the key. How to find and win your first 10 customers 1.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Webbiquity

JUNE 8, 2020

In the screening process, you will likely use a combination of manual processes and HR software to judge a candidate’s education, work experience, personality traits, skills and knowledge, and competencies. These qualifications need to be further related to the candidate’s past job performances. Put shortlisted candidates to an online test.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Mereo

DECEMBER 21, 2023

By combining the power of AI with human intuition and tried and true sales and marketing fundamentals, teams can ensure that they are making informed decisions based on accurate data — while also maintaining a personalized approach to buyer interactions.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

ClickZ

OCTOBER 27, 2020

Gediehn noted that it’s not typically one person that contains both skills, but rather, it’s the responsibility of a team or squad. The way you profile those users or subscribers ends up being extremely different.”. Takeaway #6: Marketing automation, personalization and customer experiences have never been more important.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Mereo

DECEMBER 9, 2020

In my personal career experience, there sits an early organizational example of market-forces gone ignored that I will never forget; it was loved by those of us who had the privilege to work there. CIS missed this shift as it continued to deliver excellent service to its business users.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Webbiquity

JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His blog also includes a beautifully written personal account of the night the Berlin Wall fell. Mark personally drives his many conferences on communications and social media.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100