How to Create Content Intelligence That Drives Engagement & ROI
PathFactory
JUNE 24, 2021
In their place are B2B buyers who expect the same seamless, self-directed content experiences they’ve come to enjoy in their consumer lives on platforms like Netflix and Spotify. As B2B marketers, it’s time for us all to step up and follow suit. That passive, obliging audience has now vanished. We need more data. A lot more.
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