CPO, Hubspot and Lead Gen - B2B Marketing Zone

Is paid social advertising still worth it in 2023?

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SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Before meeting Joe, I’d lost faith in lead gen.

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Email Open Rates Best Practices

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NOVEMBER 8, 2019

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

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B2B Marketing Zone

Is paid social advertising still worth it in 2023?

Email Open Rates Best Practices

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