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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

For your first set of customers, trust is the key. This group will have the most innate trust (and the lowest amount of skepticism) about your idea. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Here are five practices to help you safeguard customer data and build customer trust and loyalty. The increasing cybercrime and data breach cases along with unscrupulous data practices have jeopardized valuable customer information and started to erode customer trust and loyalty. Promote a Culture of Data Privacy.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more. So, what should you measure instead? Keep reading to find out.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

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