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A guide for finding product-market fit

Lenny's Newsletter

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.