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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

B2B marketers have a major content ROI problem. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. A lot of B2B marketers are falling short. We need more data. A lot more.

ROI 52
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Should there be an ROI on relationships? He is the author of B2B Marketing Insider , a contributor for the SAP OnDemand blog and also a co-founder of social news site Business2Community.com. He’s a Twitter Top Marketing Professor.

Twitter 100