CPO, Forrester, Marketing Automation Services and ROI

How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. In their place are B2B buyers who expect the same seamless, self-directed content experiences they’ve come to enjoy in their consumer lives on platforms like Netflix and Spotify. As B2B marketers, it’s time for us all to step up and follow suit. We need more data.

ROI

ROI Top of Funnel Forrester CPO

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Should there be an ROI on relationships? His personal blog focuses on strategic marketing, communication and values in today’s market.

Twitter

Twitter Enterprise Management Paid Search Agency Work Management

B2B Marketing Zone

How to Create Content Intelligence That Drives Engagement & ROI

The 2011 #Nifty50 Top Twitter Men Reprise

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