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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

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The 2011 #Nifty50 Top Twitter Men Reprise

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As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. Mike is the CMO at HubSpot in Boston, a marketing software company. Christopher Burgess – @burgessct.

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