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NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48 CPO $15,923.93 $5,703.43

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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SEPTEMBER 28, 2023

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

DECEMBER 5, 2023

For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Similarly, suppose your goal is to revive demand. In that case, you might consider experimenting with LinkedIn’s thought leader ads to see if they spark good conversations with prospects.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

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JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. Check out @TomPick’s blog at Webbiquity on what he learned from Mike’s HubSpot Webinar. Story gets attention.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100