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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. Here’s a closer look at my journey, why I joined the Metadata team, and how our users can realize Metadata’s total value. My life before Metadata My path to Metadata as a user and employee was far from ordinary.

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A guide for finding product-market fit

Lenny's Newsletter

We were envious of the satisfaction those folks were finding on Netflix, Facebook, or wherever. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. We had teenagers but not adults.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Lead generation. This includes.

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

We need to update our social media accounts, publish blog posts, and create lead generating content. All you have to do to save is click "Control" (or "Command" for Mac users) and the "A" key at the same time to select all the elements -- all the shapes, text, and pictures. Walmart posted this social CTA on Facebook. 4) Walmart.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

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