Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. I was instantly hooked. This was when Metadata entered my life.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. Here are five practices to help you safeguard customer data and build customer trust and loyalty. ” ~ Eric Schelin, Senior Product Manager, Sovrn, exclusively to MarTech Advisor. .”

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52